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On January 15, 2025 we’ll introduce a Valid Tracking Rate (VTR) policy for seller-fulfilled orders on amazon.se.
We use VTR to measure how consistently you provide customers with valid tracking information for your seller-fulfilled orders. Providing tracking information helps customers track their orders, reduces negative feedback, and protects your account health, including order defect rate. It also helps us to confirm shipment delivery when assessing A-to-z claims.
To calculate VTR, we take the total number of eligible seller-fulfilled packages that you ship with a valid tracking ID in each category and divide it by the total number of packages you shipped and confirmed over a 30-day period.
The following requirements will take effect on January 15 2025:
You’ll be required to maintain 95% VTR for the following seller-fulfilled orders:
- All domestic shipments shipped through an integrated delivery service provider, except untracked letter ship methods below kr115.
- Cross-border shipments to and from the United Kingdom, Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria, Sweden, Belgium above kr230 shipped through an integrated delivery service provider.
- Shipments from China to customers in Sweden:
- Shipments below kr115 (including shipping, excluding VAT) must use integrated delivery service providers and a tracked delivery service that provides at least one scan;
- Shipments equal to or above kr115 (including shipping, excluding VAT) must use integrated shipping service providers and a fully tracked delivery service that provides at least two scans (including a delivery scan/attempt).
Seller-fulfilled offers that don’t meet a 95% VTR may be deactivated. If your listings are deactivated, go to Account Health to appeal to reinstate them.
For more information, go to Valid Tracking Rate and Valid Tracking Rate (VTR) FAQ.
This VTR policy update is also reflected in our changes to our program policies.
Returns window to be extended for 2024 holidays
Similar to previous years, our standard returns window will be temporarily extended in all EU stores to give customers the confidence to shop early for the holidays and help you increase your sales.
Our 2024 Extended Holiday Returns policy requires that items bought between November 1, 2024, and December 25, 2024, can be returned until January 31, 2025, or within 30 days from receipt, whichever is later, in the following stores:
- Amazon.co.uk
- Amazon.de
- Amazon.fr
- Amazon.it
- Amazon.nl
- Amazon.pl
- Amazon.se
- Amazon.com.be
This excludes items bought on Amazon.de and Amazon.it in the Camera, Electronics, Office Products, PC, Wireless, Video Games, Music, and Video/DVD categories, which can be returned until January 15, 2025, or within 14 days from receipt, whichever is later.
Items bought on Amazon.es between November 1, 2024, and January 6, 2025, can be returned until February 6, 2025, or within 30 days from receipt, whichever is later.
The extended return window applies to seller-fulfilled, FBA, and Amazon Retail orders.
Although the returns window for orders will be extended, returns eligibility for all orders remains the same.
Starting January 15, 2025, we’ll proactively reimburse you for Fulfillment by Amazon (FBA) items that are lost in our fulfillment centers. We’ll issue the reimbursement as soon as an item is reported as lost by the fulfillment center, which you can track in the Reimbursements report on Seller Central. This more seamless experience saves you time and money by minimizing the need to manually research and file claims for lost items.
Almost all reimbursement claims related to warehouse lost and damaged and customer returns cases will now be proactively reimbursed. However, if you do not receive an automatic reimbursement and you believe that your inventory has been lost or damaged, you will need to file a manual claim. Additionally, all removal claims will still need to be filed manually.
Starting January 9, 2025, we are updating our eligibility window policy. All manual claims must be submitted within the following timelines:
- A fulfillment center operations claim for an item that is lost or damaged in the fulfillment center must be submitted no later than 60 days after the item was reported lost or damaged.
- An FBA customer returns claim can be submitted between 45-105 days after the customer refund or replacement date. Claims must not be submitted before 45 days to ensure the customer has time to return the item to us for processing.
- A removal claim for items lost in transit can be submitted 15-75 days from the shipment-creation date. Claims must not be submitted before 15 days to ensure the shipment can be delivered back to you.
- All other removal claims must be filed within 60 days of the shipment being delivered back to you.
We understand that you may need to make changes to your current processes to ensure that all claims are submitted within these new eligibility windows. To ensure you have adequate time to adjust, the new policy will go into effect on January 9.
The FBA lost and damaged inventory reimbursement policy will be updated once the policy goes into effect on January 9. Please refer to the changes on the Changes to program policies page.
At unBoxed, you’ll learn about our latest advertising solutions and innovations to fine-tune your advertising strategy. No matter where you are in your business journey, you’ll gain insights that can help you build your brand, measure and optimize campaigns, connect to customers, and reach new audiences.
In-person tickets to unBoxed have sold out, but you can still register to access our keynote livestreams on October 15 and October 16, 2024.
Day 1 Product Keynote: Join Amazon Ads executives and industry leaders as they reveal advertising trends and new solutions that can help you move your brand forward.
Day 1 Partner Keynote: Learn how a network of expert Amazon Ad partners helps brands overcome a variety of advertising challenges to unlock their full potential.
Day 2 Entertainment Keynote: Hear from industry leaders and special guests on how to take customers from "attention to action" and build a brand that resonates in the streaming era.
To register for this event, go to unBoxed Keynotes Stream Live. This live broadcast will be available in English.
As part of our Payments based on delivery date policy, we typically reserve your sales proceeds until seven days after an order is delivered.
To provide you with more visibility into these funds that we've reserved, we've added a new deferred transactions status on the Payments dashboard.
By November 1, your delivery date reserve amounts will display as Deferred transactions in the Total balance box at the top of the Payments dashboard. Until then, they may still display under the account-level reserve field on your Payments dashboard and reports. Note that if you aren't subject to our delivery date policy, your dashboard won't be changed.
To view more details, click the deferred transactions balance. The Transaction view page will display the list of orders that make up this balance, the deferral reason, and the estimated payment release date for each order.
To download a detailed report of your deferred transactions, follow these steps:
- Go to Payments reports repository.
- Under Report type, select Deferred transaction.
- Click Request report.
When a transaction is updated from deferred to released, it will no longer be included on the Deferred Transaction report. To download all released transactions from a specific period, select the Transaction report type.
Only new transactions posted after this change will show as deferred. Older transactions will remain reserved under account-level reserves until they are released for payment. You may also still see an account-level reserve if one of your orders has received a claim or chargeback, or if your account is under review.
Note that deferred transactions won't be included in the chart on the Payments dashboard, and they will only appear there after they're released.
For more information, go to What is a deferred transaction?
To provide feedback on this change, email us at seller-payments-experience@amazon.com.
New compliance requirements for radio equipment
Starting December 28, 2024, you’ll be required to meet new Radio Equipment Directive requirements for wireless electrical and electronic products that transmit or receive radio waves, in our EU stores.
The updated directive sets out requirements for products to be equipped with a USB-C port, for customers to be able to buy the product without a charger. It also requires online listings to display pictograms that show the charging capabilities of the product and whether it's supplied with a charger.
To comply with the Radio Equipment Directive, you must fulfill the following requirements:
- Provide charging information starting October 1, 2024: Up to six attributes to indicate if your product includes a charger, its charging capabilities, and whether it’s rechargeable or includes batteries. We’ll use this information to automatically generate a pictogram and display it on your product detail page.
- Offer your product without a charger. Ensure that your product is available for purchase without a charger. If you choose to list your product with a charger, you must create a second ASIN for the version without a charger.
If you’re the manufacturer or importer, you’ll also be required to:
- Label the product with its charging capabilities.
- Ensure that the product is equipped with a USB-C port and that it’s compatible with the IEC 62680-1-2 standard.
If you’re a reseller, we recommend that you contact your supplier as soon as possible to ensure that your products comply with the Radio Equipment Directive.
After December 28, all new listings must meet these requirements. We’ll deactivate listings if we become aware of non-compliance.
Effective September 30, 2024, if Amazon requires you to submit product compliance documents, these must be submitted and approved before you can list the product.
To ensure that the products sold on Amazon are held to the highest standards and are safe for customers to use, you must be able to demonstrate through appropriate compliance documentation that all the products you offer on Amazon meet regulatory and policy requirements.
This update does not make changes to existing compliance requirements, and existing product listings will not be impacted. New products won’t be listed until all required compliance documentation has been submitted and approved. You can do this through the Manage All Inventory dashboard. Customer safety is our top priority and we may ask for additional information to verify product safety and compliance at any time.
For more information about this change, go to Creating new selection with compliance requirements.
Generate free 3D models via iOS scanning
Brand-registered sellers can create free 3D product models with amazon seller IOS app, showcasing items from all angles to help drive sales.
3D scanning in the Amazon Seller app takes just a few minutes with a guided experience. Eligibility depends on product category, physical properties, and other factors, so not all items may appear in the app for scanning.
To access the Create 3D Models tool on the Amazon Seller app, you'll need an iOS device with iOS 17 or newer.
You’ll find instructions in the app on preparing your product for scanning. A 3D artist will review each scanned model for quality. If your model’s status is- “in progress’ we have successfully received the scan.
Once scanned, we need approximately three weeks to complete your model and make it ready for customers to view on your listing. 3D models will be added to your listing automatically, so check regularly to see when the scan has published.
You can request to remove a 3D model from your listing by contacting support. Self-service functionality for removal will be made available at a later date.
For more informaton about app for iOS, go to Amazon seller
For instructions on how to scan your products, go to 3D model creation through mobile scanning.
Updates to European program policies
Effective October 2, 2024, we’ll make the following updates to European program policies:
- The Funds Withholding policy will be renamed the Funds Disbursement Eligibility policy. The policy will also be updated to clarify why we maintain this policy, how you can appeal disbursements 60 days from the date of account deactivation, how we evaluate appeals, and examples of activities that may result in our decision not to disburse funds in accordance with the Amazon Services Europe Business Solutions Agreement.
- The Amazon Partnered Carrier terms and agreements for Germany will be updated to clarify the role of the parties involved.
- We’ll add existing policies to the program policies page to ensure that you can access contractual obligations between you and Amazon in a centralized location. This update is for clarification only and doesn’t come with any changes to your rights and obligations.
The policies to be added to the program policies page will include the following:
As of December 30, 2024, the EU deforestation-free product regulation will introduce new regulatory requirements.
The regulation aims to prevent the consumption of products within the EU from contributing to global deforestation and forest degradation, and will affect cattle, cocoa, coffee, palm oil, rubber, soya, and wood products. This includes products such as books, printer paper, wooden furniture, chocolate, and coffee beans. To confirm if your products are affected, review the table in Annex I of the regulation.
You may seek external legal advice to determine if your products are affected by this new regulation and to assess your obligations. We may request proof that your product listings comply with this regulation.
For more information, go to EU deforestation-free product regulation.
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