As of December 30, 2024, the EU deforestation-free product regulation will introduce new regulatory requirements.
The regulation aims to prevent the consumption of products within the EU from contributing to global deforestation and forest degradation, and will affect cattle, cocoa, coffee, palm oil, rubber, soya, and wood products. This includes products such as books, printer paper, wooden furniture, chocolate, and coffee beans. To confirm if your products are affected, review the table in Annex I of the regulation.
You may seek external legal advice to determine if your products are affected by this new regulation and to assess your obligations. We may request proof that your product listings comply with this regulation.
For more information, go to EU deforestation-free product regulation.
Amazon hit its fastest Prime delivery speeds ever so far this year in the USA and around the world, with more than 5 billion items arriving the same or next day globally. This is an increase of more than 30% year over year.
Our accelerating delivery speeds are helping both Prime members and sellers, with the majority of these five billion items delivered on behalf of sellers who usedFulfillment by Amazon.
We achieved faster speeds by focusing on three key initiatives:
We’ve been able to deliver our vast selection of products at even faster speeds while continuing to improve safety. This was possible because our employees and delivery partners who are picking, packing, and driving to customers’ houses are doing the exact same thing whether an order arrives the same day, next day, or in two days. The speed improvements come primarily from regionalizing our network and placing products closer to customers.
To learn more, go to About Amazon
If you sell non-food products in our EU-based stores, you can now prove your General Product Safety Regulation (GPSR) compliance on the Account Health page.
Go to the Account Health page for a list of brands and offers that must be compliant with Amazon's GPSR policy by December 13, 2024. We’ll add more brands and offers over the coming weeks, so we recommend you check back regularly.
To comply, add the following information:
If you add new offers before December 13, 2024, you have to go to Account Health to submit the information listed above.
After December 13, if we become aware of non-compliant offers, such as those with invalid information or expired contracts, we will deactivate them.
We recommend that you prove compliance now to avoid the need to manage compliance requirements during the busy holiday season.
For more information, go to Submitting manufacturer, Responsible Person and warning and safety information.
For a summary of GPSR requirements, watch our new General Product Safety Regulation Video
Legal requirement and not mentioning Northern Ireland (change our position)
Update the link: https://sellercentral-europe.amazon.com/performance/account/health/product-policies?t=regulatory-compliance
As part of our ongoing efforts to improve Fulfillment by Amazon (FBA), we’ll reduce domestic and Pan-EU FBA fulfillment fees rates by up to £1.60/€1.87 for small oversize products across our UK, Germany, France, Italy, and Spain stores. With lower fees, we aim to help you to offer a wider selection of small oversize products to customers.
Starting September 16, 2024, we’ll reduce FBA fulfillment fees for the following small oversize size bands and stores:
All other domestic FBA fulfillment fee rates in our UK, Germany, France, Italy, and Spain stores will remain unchanged. To view the updated rates, go to 2024 Fulfillment by Amazon fulfillment fee changes.
We recently updated our European VAT calculation services methodology for Business-to-Business (B2B) sales to ensure that VAT is applied accurately based on your country of establishment.
Starting September 11, 2024, information received from the relevant Tax Authority–such as the address or the format of your VAT Registration Number will take precedence over the Registered Business Address you provide to determine your establishment status (for the UK, Spain, or Italy).
If the information received from a Tax Authority indicates you’re non-established, non-resident domestic reverse charge rules will apply to your B2B domestic sales, in applicable countries, with no VAT applied rather than the local VAT rate.
Brand owners can now create localized images in all Amazon stores with the Country-Specific Upload tool in Image Manager.
Localized images can be more relatable to customers and help them to make better purchase decisions. For example, you can upload an image that contains text in the local language.
To use the tool, follow these steps:
To use this tool, you must have an active listing on the store you want to target.Images that are uploaded with this tool aren’t guaranteed to be displayed on the product detail page instead of global images.
Leverage the Country-Specific Upload tool to help simplify your global expansion.
If you sell non-food products in our EU-based stores, you must comply with the General Product Safety Regulation (GPSR) by December 13, 2024.
To manage your GPSR compliance requirements, we've added a Safety and Product Resources section in the product detail page:
If we become aware of noncompliant offers, such as those with invalid information or expired contracts, we will deactivate them.
We recommend that you prove your compliance now, before the busy holiday season.
For more information about the requirements, go to General Product Safety Regulation.
Brand-registered sellers can now upload 3D models to product listings to showcase products from all angles and give customers more information that can help drive sales.
Product categories such as home, furniture, consumer electronics, shoes, and eye-wear categories currently support 3D content. To view the full list of eligible product categories, go to 3D shopping experience and product types.
To upload 3D models:
Submissions are evaluated against our quality standards and may require retouches before publication. To determine if your submission published successfully or requires additional action, go to the Submission status tab. Most submissions are reviewed within two weeks.
If you don’t have an existing 3D model and would like to add 3D content to your listing, connect with a 3D content studio listed with us. For more information on the list of studios, go to Getting started with 3D content on Amazon or try 3D model scanning on the Amazon Seller Mobile app.
To learn more about Amazon’s 3D requirements, go to 3D model technical requirements.
To start uploading, follow the instructions on Upload 3D models.
On September 5, 2024, the maximum durations of three different classes of coupons will be changed from 90 days to the following:
The maximum durations of these coupons are being differentiated to increase their impact, to distinguish various promotional offers, and to incentivize their use within specified timeframes.
Coupons that were issued before September 5 will not be affected by this update and may run as long as 90 days.
For more information, go to Create a coupon.
We've launched a dedicated Sell Globally website to help EU and UK sellers to expand to our US store and reach more customers.
Amazon.com is our largest store and is highly trusted by US consumers. When you sell in the US store, you’ll be able to take advantage of busy shopping seasons when sales periods fluctuate in Europe.
You can also extend your expansion with our North America and Brazil unified selling account, which enables you to sell in Canada, Mexico, and Brazil.
Explore the resources on the Sell Globally website to help you succeed on Amazon.com, including comprehensive guides on the following:
To get started on the US store, go to Sell Globally