On January 15, 2025 we’ll introduce a Valid Tracking Rate (VTR) policy for seller-fulfilled orders on amazon.se.

We use VTR to measure how consistently you provide customers with valid tracking information for your seller-fulfilled orders. Providing tracking information helps customers track their orders, reduces negative feedback, and protects your account health, including order defect rate. It also helps us to confirm shipment delivery when assessing A-to-z claims.

To calculate VTR, we take the total number of eligible seller-fulfilled packages that you ship with a valid tracking ID in each category and divide it by the total number of packages you shipped and confirmed over a 30-day period.

The following requirements will take effect on January 15 2025:

You’ll be required to maintain 95% VTR for the following seller-fulfilled orders:

• All domestic shipments shipped through an integrated delivery service provider, except untracked letter ship methods below kr115.
• Cross-border shipments to and from the United Kingdom, Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria, Sweden, Belgium above kr230 shipped through an integrated delivery service provider.
• Shipments from China to customers in Sweden:

• Shipments below kr115 (including shipping, excluding VAT) must use integrated delivery service providers and a tracked delivery service that provides at least one scan;
• Shipments equal to or above kr115 (including shipping, excluding VAT) must use integrated shipping service providers and a fully tracked delivery service that provides at least two scans (including a delivery scan/attempt).

Seller-fulfilled offers that don’t meet a 95% VTR may be deactivated. If your listings are deactivated, go to Account Health to appeal to reinstate them.

For more information, go to Valid Tracking Rate and Valid Tracking Rate (VTR) FAQ.

This VTR policy update is also reflected in our changes to our program policies.