Okay, ,this probably isn’t going to be popular in this thread but I’m going to say it anyway. The Government wants people eating less sweet. sugary. fatty. salty ‘unhealthy’ products. You are saying your sales are down - this means the government is achieving its aim. It isn’t trying to keep your business running, it is trying to reduce the amount of the type of goods you sell being sold.
I think you need to look at your business in a different way - the Government is trying to enact - through legislation - a change in peoples eating behaviour. they are doing this by restricting advertising which means the goal is to sell less of the products. If you are still in the business of selling these goods, I think you should rethink your market in the current environment and ask yourself whether trying to compete in what will be a tougher, smaller market is viable.
It is hard if you’ve built a business on the basis of what was, until now, a perfectly reasonable assumption, but I would advise taking a good - hard look at where legislation and the Government are going and asking yourself if you want to fight it.
I really sympathise here, and I don’t want this to seem like I’m jumping on and bashing anyone, but talk of complaining to your MPs and such about reduced sales is just telling them that what they are doing is working. They want reduced sales, they want lower sales of these types of products so if you are selling these, you are going to have to accept that the market is being challenged to shrink and that there will be losers.
Not that is all about actual HFSS products, lumping in and supressing products that are genuinely not HFSS is clearly wrong and unfair…