We continue to assess Prime eligibility and badging requirements to ensure that our Prime delivery experience meets the high expectations of Prime members in our EU stores. Starting August 23, 2024, we’ll update Prime eligibility requirements in Germany, France, Spain, Belgium, Sweden, Poland, and the Netherlands, as well as Prime badgingrequirementsin France, Germany and Spain. These changes will apply to FBA, seller-fulfilled and Amazon retail offers as follows:

From August 23:

• Delivery speed Prime badging threshold: The fastest 85% of Prime-eligible offers in each store will receive the Prime badge, provided they have a delivery speed of 4 days or faster in Germany and France, and 5 days or faster in Spain. Cross-border offers shipped from outside the EU into the EU (such as shipments from the UK to Germany, France or Spain) will be Prime badged as long as they have a delivery speed of 7 days or faster in Germany and France, and 8 days or faster in Spain. Prime eligible offers that don’t meet these criteria will not display the Prime badge, but will display “FREE Delivery for Prime members”.
• Delivery speed promise targets for Low-Price Prime eligibility: Low-price offers must meet the same delivery promise speed distribution as standard-size offers to be eligible for Prime: 5% less than or equal to 1 day, 35% less than or equal to 2 days, and 70% less than or equal to 4 days.

From October 1:

• On time delivery rate targets for Prime eligibility: The minimum on-time delivery rate will be 92%.

We appreciate your ongoing efforts to deliver a great experience for Prime members and are invested in helping you continue to meet Prime eligibility requirements. For recommendations on how to optimize your seller-fulfilled delivery speed, order performance and valid tracking rate, go to Performance assessment in Seller Fulfilled Prime.

For more information on Prime eligibility and badging requirements, go to Seller Prime programs.